Activity Date(s) Sample Files Eblast April 4, July 18 & September 26 Direct Mail (May) April 4, July 18 & September 26 Postcard Statement Messaging May, July & October Radio Flights in MarchApril, June & July Search Engine Marketing Ongoing Digital Display Ongoing February 8 - September 25 Social Media Paid Facebook April, July & September OTT & YouTube March - August Television Spot :30 Gas Station Marketing June - August Toppers and TV Spot Free Standing Insert June, July & August FSI