Activity Date(s) Sample Files Eblast May 3, June 21 & July 19 Direct Mail (May) April 19 & July 19 Postcard Statement Messaging May, July, August & September Statements Home Energy Report March, April, June & July Search Engine Marketing Ongoing Digital Display Ongoing Social Media Ongoing, monthly + Paid Facebook March 29 OTT & YouTube April - August Television Spot :30 Gas Station Marketing June 7 - September 30 Toppers and TV Spot Free Standing Insert June, July, August & September FSI